The Herb Company
Developing a distinct and cohesive brand identity for The Herb Company.
Industry
Wellness
Service
Branding
Packaging
OverView
Developing a distinct and cohesive brand identity for The Herb Company.
The Challenge
As a new player in the herbal smoking blend market, The Herb Company needed to create a unique and recognizable brand identity. The client wanted to position itself as a wellness-focused alternative while challenging the stigma associated with recreational herb use.
The Solution
We developed a distinct and cohesive brand identity for The Herb Company. Here's how we approached this: 1. Branding: - Personality and Voice: We envisioned a brand personality that feels calm and relaxed like a wise older sibling giving good advice. The tone is clear, authentic, and youthful, making the brand appear confident and approachable. - Visual Identity: The logo, with its logotype and logomark, reflects the brand's tranquil and creative vibe. The logomark symbolizes the two main aspects of the products: the roll-up and the blend. 2. Packaging Design: The packaging design mirrors the brand's ethos. It presents a serene and surreal aesthetic blending natural and digital influences.
The Impact
The new branding and packaging for The Herb Company featured clear and concise messaging. This effectively communicated its unique value proposition and attracted consumers seeking a premium, relaxing smoking experience.
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